Although I work with social enterprises, I was also a social entrepreneur in my own right. I have been interested in the social problems facing the world for many years, in particular relation to human health and the environment.
I became especially concerned about the rising rates of breast cancer in women and so in 2007 I set up "Best Think Pink", a social enterprise aimed at shifting the focus from breast cancer to breast health. I started talking to groups of women wherever I could and sharing information with them about how to take a natural approach to having healthy breasts. I then used my marketing skills to approach companies in the corporate world and started my Breast Health Presentations in the workplace. I worked with blue chip companies such as Centrica, WPP and Janssen Cilag and always received a great reception from the attending women.
In 2008 I became involved with Breast Cancer UK and worked with their Board of Trustees for a year as an Executive Board Member, thus adding to my knowledge, particularly in relation to UK and European legislative procedures. From 2016-2019 I worked with BCUK to set up and manage their Ambassador Programme, which recruits volunteers across the country to go out into their community to talk to people about breast cancer prevention and reducing risk.
I am committed to helping ethical businesses compete on equal terms with mainstream companies. For this reason, I am a voluntary mentor for UnLtd, who provide support for social entrepreneurs. I truly believe that we can make the world a better place and put the emphasis on people and communities rather than living in a world driven entirely by profit and greed.
I give donations, time and support to a number of charities close to my heart. I always examine the principles and ethics of the charities I support as charities are big business and I want to ensure that my contribution has the greatest impact. Here are my chosen charities:
Breast Cancer UK - they are the only UK breast cancer charity focused on primary prevention and who campaign against harmful chemicals.
CANCERactive - the only UK charity who give advice on conventional treatments as well as alternative and complementary treatments as well as prevention advice.
Read more more about my Ethical Marketing Plan – ideal for social entrepreneurs