Marketing Agency or Freelance Marketing?

When you have been running your organisation for a while and things are going well, you get to the point where you know you need to invest more time in marketing to move to the next level and ensure continued sustainable revenue. You probably can't justify employing someone with director-level experience in-house. Or you may have a member of staff who can implement your marketing but does not the experience to do the strategy and planning. But do you appoint a marketing agency or do you outsource?

Working with a Marketing Agency

It is a big decision to decide to work with a marketing agency. How do you choose? Do you take on a digital design agency or a PR agency? Or do you really go for it and appoint a full-service marketing agency? And how do you ensure that all the other work you are doing on sales and other important projects like collaborations and social media is incorporated?

Freelance Marketing Team

I am the first person to advocate using experienced people – I have witnessed the problems of working with friends or trying to do things on the cheap. However, there is a way of working with high quality marketing professionals, which can be effective and affordable. When you work with me and Through Their Eyes your marketing is handled by experts and, importantly, is run as a multi-channel machine with everything connected. I work as your marketing director/manager to ensure that your strategy is planned and professionally run. I offer you my own marketing experts who are experienced freelancers, working from home like me. This solution offers you a professional, experienced marketing team but without the costs of working with a full-service agency. It also means we spend more time on our clients as we don’t get involved in company politics and endless meetings! Personally, I usually work with no more than 3 clients at one time to ensure that I can give you my full attention at all times and respond quickly.


Taking Action

You can have the best marketing strategy in the world but if you don’t then take action, nothing will happen. Once we have developed your marketing strategy, we will agree the initial priorities and draw up a detailed action plan. I will oversee all activity to ensure that everything is thought through from your audience’s perspective. So if something is changed on your website for example, I will make sure that the impact of that on other channels is considered. With my team of marketing experts, I can offer you the following:

  • Design and branding 
  • Website design and development
  • Keyword research and SEO
  • Email marketing
  • Social media set-up, design, content recommendation, copywriting
  • Collaborations
  • Copywriting
  • Photography and image recommendations
  • Live event management
  • Video and film
  • Monitoring and analysis


My experience

Read more about my marketing expertise here