Digital online marketing is imperative for any marketing campaign but, in a way, this has made offline live events even more important. Many organisations take part in shows and exhibitions, conferences and networking events. It is vital that you plan any live event meticulously and think about the customer experience you are offering on the day. It is also so important that you follow up and measure your success after the event – something which often falls by the wayside. As an ex-Exhibition Director, I understand the power of live events and how to get the most out of them. I can help you clarify your objectives for the show, help you with stand design, work out what you will need to do to engage with the visitors and devise ideas to ensure that they allow you to start a relationship with them. I will ensure that all those countless forms are completed on time and that you make the most of the many PR opportunities.
Throughout my career, I have organised a wide-range of events:
Read more about my 25 years of experience at LinkedIn.