I can offer you director-level experience and expertise when you need it, short-term marketing project management as well as act as your marketing department for longer periods of time. Since I started out in marketing, the channels/tools available to us have increased dramatically but the principles of marketing strategy have remained the same – something which is often forgotten. Huge choice can lead to confusion – something I have seen in many marketing plans. When you work with me, I can offer:
I have experience in both strategy and implementation. The only way to success is a plan which is combined with action. When you work with me as your Freelance Marketing Manager, I can help you devise customer-focused strategies and I will make sure that those recommendations can be executed to your budget and time constraints.
I spent ten years of my career working in the trade exhibition industry for a number of the top companies in that sector. I was responsible for the marketing of a wide range of shows in numerous industries, such as menswear and womenswear, publishing, environmental engineering, food production, travel and leisure, catering. During this time I gained wide-ranging B2B experience as a Divisional Marketing Director and an Exhibition Director responsible for sales and operations as well as marketing.
In 2013, I worked as Project Director with World Travel Market, owned by Reed Exhibitions, my previous employer, on the launch of the inaugural Amadeus & WTM Travel Experience Awards.
After my time in exhibitions, I moved into my first role in a consumer-facing business when I became Group Marketing Manager for High & Mighty, menswear retailers for big and tall men with shops in the UK, Germany, Holland and Belgium. I was responsible for all marketing activity across the 4 countries, which involved the following:
I left the corporate world in order to work with my husband in his landscaping business, Personal Plant Shopper and so that I could spend less time travelling. This enabled me to gain experience in running and marketing a small consumer business. This also means that I can give you advice beyond the remit of just marketing, from finance to human resources.
In 2012 I decided that the time was right to set up my own business as a freelance marketing consultant and share my skills and knowledge of both working in the corporate world and as a business owner. I work with companies who do not have an in-house marketing function but still want to have a marketing professional who can develop a Marketing Plan for their business and help them put their plan into practice. From 2014 - 2017 I was an approved provider for Buckinghamshire County Council's New Futures.
I may have worked in marketing for over 25 years but I have kept up-to-date with all the latest marketing communication channels and techniques. I continually keep myself up-to-date by:
I love language and all the nuances it brings. Writing is one of my fortes and I also speak French, German and Italian.
I now live between the UK and Italy, where I live with my husband in an amazing eco-villa run by renewable energy in the beautiful area of Le Marche. We are very excited to have the Alistair Sawday's Special Places to Stay Accreditation.
If you don't want to compromise on a sustainable lifestyle when you go on holiday, take a look at our website for Villa in the Vineyard.