Your Own Freelance Marketing Manager

I can offer you director-level experience and expertise when you need it, short-term marketing project management as well as act as your marketing department for longer periods of time. Since I started out in marketing, the channels/tools available to us have increased dramatically but the principles of marketing strategy have remained the same – something which is often forgotten. Huge choice can lead to confusion – something I have seen in many marketing plans. When you work with me, I can offer:

  • Total committment to making a difference
  • B2B and B2C marketing experience and expertise
  • Customer experience marketing strategy
  • Ethical Marketing Strategy
  • Freelance project management of your Marketing Plan, campaign or event
  • Access to my network of marketing experts

I have experience in both strategy and implementation. The only way to success is a plan which is combined with action. When you work with me as your Freelance Marketing Manager, I can help you devise customer-focused strategies and I will make sure that those recommendations can be executed to your budget and time constraints.


Business-to-Business Marketing Experience

I spent ten years of my career working in the trade exhibition industry for a number of the top companies in that sector. I was responsible for the marketing of a wide range of shows in numerous industries, such as menswear and womenswear, publishing, environmental engineering, food production, travel and leisure, catering. During this time I gained wide-ranging B2B experience as a Divisional Marketing Director and an Exhibition Director responsible for sales and operations as well as marketing.

  • Member of industry advisory boards
  • Management of international marketing campaigns
  • Managing teams
  • Multi-million pound budget responsibility
  • Management of top name advertising and PR agencies.
  • Event management of industry events

In 2013, I worked as Project Director with World Travel Market, owned by Reed Exhibitions, my previous employer, on the launch of the inaugural Amadeus & WTM Travel Experience Awards.


European Consumer Marketing Experience

After my time in exhibitions, I moved into my first role in a consumer-facing business when I became Group Marketing Manager for High & Mighty, menswear retailers for big and tall men with shops in the UK, Germany, Holland and Belgium. I was responsible for all marketing activity across the 4 countries, which involved the following:

  • Marketing strategy for UK and Europe to include budget management of over £1 million, reporting and analysis
  • Production of a brochure twice a year in 4 languages involving selection of models and garments for on-location and in-studio photoshoots
  • Direct marketing to customer database
  • Customer service
  • National and local advertising in 4 languages
  • National and local PR
  • Sponsorship deals (with celebrities like Olympic athlete, Linford Christie)


Small Business Owner

I left the corporate world in order to work with my husband in his landscaping business, Personal Plant Shopper  and so that I could spend less time travelling. This enabled me to gain experience in running and marketing a small consumer business and I am still involved today. This also means that I can give you advice beyond the remit of just marketing, from finance to human resources.


Freelance Marketing Consultant

In 2012 I decided that the time was right to set up my own business as a freelance marketing consultant and share my skills and knowledge of both working in the corporate world and as a business owner. I work with companies who do not have an in-house marketing function but still want to have a marketing professional who can develop a Marketing Plan for their business and help them put their plan into practice. I am also an approved provider for Buckinghamshire County Council's New Futures.


Up-To-Date Marketing Knowledge

I may have worked in marketing for over 25 years but I have kept up-to-date with all the latest marketing communication channels and techniques. I continually keep myself up-to-date by:

  • Attending industry events and exhibitions
  • Seminars by marketing experts
  • Taking part in webinars
  • I am a Chartered Marketer as awarded by The Chartered Institute of Marketing, which recognises those marketers achieving the highest level in the profession


A Linguist

I love language and all the nuances it brings. Writing is one of my fortes and I also speak French, German and Italian.


Want to find out more about me?

Why not visit my LinkedIn profile or follow me on Twitter.